Use case
Fashion & Beauty
Show collections and new arrivals while keeping every customer in one conversation.
Use case
Why boutiques and beauty brands run on Wastore
For boutiques, clothing labels, cosmetics and skincare brands that sell through relationships and repeat customers.
Showcasing products & services
Use collections for new arrivals, bestsellers and seasonal edits, with rich photos and clear variant options.
WhatsApp in the workflow
Customers tap a piece and land in your chat with the product already written, so styling becomes a conversation.
What these businesses deal with
Collections are everywhere
New arrivals live across posts, stories and DMs with no single catalogue.
Sizing and shade questions
The same questions repeat for every drop.
Hard to bring customers back
There is no simple way to re-engage past buyers.
How Wastore helps
Collections that update
Group products into collections and change them with each drop.
Variants built in
Sizes, shades and options carry their own price and stock.
Bring customers back
Send new-arrival updates to customers who opted in.
The customer journey
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01
Discover
The customer opens your latest collection from WhatsApp or a post.
-
02
Pick options
They choose size or shade and message you directly.
-
03
Style in chat
You answer fit, stock and styling questions in the thread.
-
04
Checkout
A payment link or cash on delivery closes the sale.
Practical examples
- A weekly new-arrivals drop shared to past buyers
- A cosmetics brand offering shade matching in chat
- A boutique reserving sizes for regulars
Relevant capabilities
Start selling on WhatsApp
Launch your collections on WhatsApp and keep customers coming back.